What happens when a cheeky idea meets smart marketing and perfect timing? You get Skims Bush Underwear, the thong with faux pubic hair attached that swept social feeds in 2025. The launch came with a playful game show video called “Does The Carpet Match the Drapes?”, a fast sellout, and a big push from Kim Kardashian’s Instagram. People joked, debated, screenshotted, and tried to buy it the same day.
If you are curious, you are not alone. This guide breaks down what it is, why it blew up, and how to wear or buy it without stress. We keep it clear, tasteful, and helpful.
What Is Skims Bush Underwear? Features, Fit, and Shades Explained
Photo by FounderTips .
The basics: how it looks and feels
Skims Bush Underwear is a thong-style panty with a faux hair panel placed at the front. The goal is playful and a little theatrical, designed to look natural at a glance. Think novelty with a fashion twist.
On the body, it sits like a standard thong. The faux hair is the centerpiece, so the look makes a statement even under low-rise pieces or sheer styling. Reactions vary, which is part of the fun. Some people love the humor and confidence it gives, while others are on the fence. Either way, it is a conversation starter.
Shades and textures: find your best match
Skims offers 12 variations, including light, medium, and deep shades, as well as straight and curly textures. Picking the right one is simple:
- Match to your natural hair color for a subtle, cohesive look.
- Match to your brows for an easy baseline if you dye your hair.
- Choose a contrast shade if you want high-impact styling or a costume vibe.
For a quick snapshot of options and sizing language used by major outlets, see CNN’s overview of the launch in 2025, which confirms the range of colors and sizes available in the drop. CNN’s launch coverage
Fit and comfort tips without guesswork
Treat sizing like you would any thong from the same brand. Use the size chart, consider stretch, and pick your usual size if you already wear Skims. If you are new to the brand, start with one pair first. That way, you can test the feel and decide if you want a second shade or texture.
Care and storage so it lasts
Handle it like delicate lingerie. Hand wash gently in cold water, avoid heat, and air dry flat. Store it without crushing the front panel so the faux hair does not mat. A small laundry bag can help keep it tidy in a drawer.
For context about how the product was described and presented at launch, WWD reported on the drop and its styling angle. WWD’s report on the Skims bush thong drop
Why Did It Go Viral in 2025? Marketing, Memes, and Meaning
The launch video that broke the internet
The campaign leaned into a retro, cheeky game show concept called “Does The Carpet Match the Drapes?” The premise teased a guessing game, which made it instantly shareable. Short clips spread fast, and the thumb-stopping mix of humor and nostalgia helped the product fly across TikTok, Instagram, and group chats. The name alone invites a laugh and a comment, which is exactly what fuels viral reach.
Kim Kardashian and influencer buzz
Kim Kardashian’s Instagram push did the rest. Once the video hit feeds, influencer try-ons and reaction videos followed, which compounded the momentum. Fast sellouts confirmed the hype and added urgency.
People captured the swirl well. See how People summarized the attention, the sellout speed, and the broader reaction online. People’s coverage of the viral attention
What fans love: humor, confidence, and body hair talk
Supporters say the underwear is funny and bold, like a costume piece upgraded for modern lingerie. It gives a wink to body hair, a topic that keeps surfacing in beauty and pop culture. Fans call it perfect for festival outfits, themed parties, or playful bedroom looks. For many, it is not about daily wear. It is about character and confidence.
USA Today captured the 1970s-inspired tone of the campaign and why it stood out. USA Today on the faux-hair thong launch
The backlash and jokes: what critics say
Not everyone is into it. Critics call it a pricey gag, question practicality, or see it as a stunt to grab headlines. Some think the joke will fade fast. That said, even critics admit the campaign worked. It got people talking, and that conversation is part of the product’s appeal.
For a different perspective on the reaction and controversy, the New York Post highlighted strong opinions on both sides. New York Post’s critical take
How to Style It and Where to Buy in 2025
Pick your shade and texture with confidence
Choose based on how you want the reveal to feel. Here’s a quick checklist:
- Match to your natural hair color for a stealthy finish.
- Match to your brows for a safe starting point.
- Go contrast for a fun twist in photos or themed looks.
Check product photos from multiple angles, and when available, scan user photos to confirm the texture and density you prefer.
Outfit ideas that actually work
Think of it as a small prop with big presence.
- Low-rise lounge sets at home: A soft knit pant and cropped tee keeps it cozy, not costume-y.
- Festival styling: Layer under a sheer skirt, mesh pants, or peekaboo panel. Balance with a solid top.
- Date-night play: Pair with a matching bralette and robe for a coordinated set.
Keep the rest of your outfit simple so the piece feels intentional, not noisy. A neutral palette, clean lines, and a single accessory can make the look feel styled, not slapstick.
Buying tips, restocks, and avoiding fakes
Buy through the official brand store or app, or through trusted retailers. Sign up for restock alerts and check email or SMS settings so you do not miss a drop. Be cautious on resale sites. Review seller ratings, examine close-up photos, and avoid listings with vague descriptions. If it seems too cheap or uses stock photos only, skip it.
As of mid-October 2025, expect limited availability. Reports indicate it sold out quickly and that customers can join a waitlist, with no confirmed restock date yet.
Fun alternatives if it is sold out
You still have options if you missed the first wave:
- Costume merkins for themed events or Halloween.
- Faux-fur trimmed lingerie for a playful nod without the full effect.
- DIY-friendly accessories, like snap-in panels or removable trims, for one-off outfits.
Keep costs low if you are trying it for a party or photoshoot. Test how it looks with your wardrobe before committing to multiple pieces.
Conclusion
Skims Bush Underwear nailed a rare trifecta: a cheeky design, sharp marketing, and a bigger talk about body hair and beauty norms. Whether you think it is brilliant or bonkers, it defined a 2025 fashion moment. Try it if it fits your style, or pick a fun alternative and keep it light. Save this guide for shade tips, care basics, and updates on restocks. What would your perfect styling look like?